Blog: Conversica Named Marketo Tech Partner of the Year

March 19, 2019 Stephanie Jorgl

We were happy to recently be named Technology Partner of the Year by Marketo.

This recognition resulted from our AI Assistant technology integration with Marketo. This Conversica-Marketo integration leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

Conversica is a member of Marketo’s LaunchPoint partner program, which delivers seamlessly integrated, best-in-class partner solutions that solve business challenges. The focus of the Marketo-Conversica relationship is giving organizations the tools they need to maximize revenue.

Conversica customers expect us to serve them not only as vendors but as trusted advisors in their digital transformation, so we see it as our responsibility to invest in partnerships with leading technology companies like Marketo, as well as agencies and systems integrators, to best serve our customers. 

Keeping Great Company With LaunchPoint Partners 
While choosing companies to be named partner of the year, Marketo aims to highlight the top contributors in the LaunchPoint partner program. Past winners include other innovative companies including ANNUITAS and Oktopost. Simply put, these awards showcase powerful integrations that help businesses grow. Another business that was honored as a partner of the year for 2019 by Marketo is also a Conversica partner, DemandGen. DemandGen helps marketers drive results by transforming customer experience and engagement capabilities.

The partnership between Marketo and Conversica positively impacts the sales process for many organizations. Wyatt Tucker, Global Marketing Operations Manager at TIBCO and Marketo Certified Expert, describes his experience with the Conversica integration, “Through the use of Conversica and Marketo, we can ensure every one of our prospects is followed up with and gets the information and assistance they need as they research and evaluate TIBCO’s Connected Intelligence Cloud platform. As a result, we’ve improved the overall prospect experience and exponentially increased incremental pipeline in less than six months.”

Likewise, having our Conversica AI Assistant technology integrated with Marketo has achieved wide marketplace acceptance and our team was honored to receive the Technology Partner of the Year award from our colleagues at Marketo.

Driving Productivity With Prospects
Conversica’s award from Marketo highlights the value of conversational AI in sales applications. AI provides context and valuable information to sales reps when they need it. This technology drives productivity and empowers reps to know who to talk to, when and what a lead is interested in before a phone call ever happens. We’re honored to know that our solution has been recognized by Marketo and that the power of conversational AI is helping organizations interact with prospects.

Join us at Adobe Summit next week. If you plan to attend, you can schedule a demo with Conversica at: https://calendly.com/myconversica/conversica-adobesummit-demo

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