Conversica Blog

  • Oh the Dollars You Waste! How You Squander Your Marketing Budget and How to Fix It!

    Oh the Dollars You Waste! How You Squander Your Marketing Budget and How to Fix It!

    There’s an awful lot of time, effort and dollars that go into selling the automobiles on your lot to willing purchasers. You have to attract prospects to your dealership to have any opportunity to...

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  • For five years in a row, email engagement rate—or click through rates—have been on the decline. According to Epsilon in their quarterly email benchmark reports, a leading marketing...

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  • Spring ’17 Sales and Marketing Events: The Definitive Guide

    Spring ’17 Sales and Marketing Events: The Definitive Guide

    For sales and marketing professionals, Spring Cleaning means this: rolling up your sleeves and cleaning up outdated, inefficient processes, to make sure that you’re on top of top of your 2017...

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  • 3 Takeaways for the Modern Marketer from #B2BMX – Part Two

    3 Takeaways for the Modern Marketer from #B2BMX – Part Two

    (Here is the first takeaway if you missed it.) Takeaway #2: The B2B marketer’s role is no longer just getting prospects “sales ready” The modern marketer’s role is to help “sales convert at a...

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  • 3 Takeaways for the Modern Marketer from #B2BMX — Part One

    3 Takeaways for the Modern Marketer from #B2BMX — Part One

    What makes a “modern marketer” you ask? According to Kelvin Gee, Senior Director of Modern Marketing at Oracle in his #B2BMX session “New Approaches to Buyer-Centric Marketing,” modern marketers...

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  • 10 Speakers We LOVE #B2BMX

    10 Speakers We LOVE #B2BMX

    Source: www.schneiderb.com/content-is-the-atomic-particle-of-all-digital-marketing/ #B2BMX Session:  B2B Content Metrics & KPIs You Can Take to the C-Suite February 21 @ 9:55am   Source:...

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  • A naturally intelligent approach to improving artificial intelligence

    A naturally intelligent approach to improving artificial intelligence

    Stephen Hawking wrote, “Intelligence is the ability to adapt to change.” Here at Conversica, we believe that applies to not only intelligence of the natural variety, but artificial intelligence as...

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  • Rachel and the Team at NADA100!

    Rachel and the Team at NADA100!

    Thank you NADA100 for such an awesome week! Here are the highlights:   We’re almost finished setting up! Don’t trip on the toolbox!   This year’s promotion? A free Yeti tumbler for every demo...

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  • 2017 Guide for Effective Lead-Follow Up

    Did you know that one in three companies actually fail to follow up on their inbound leads? Or that two out of three companies give up after two or fewer tries, even when research indicates that...

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  • 5 Quotes from 5 Speakers You Don’t Want to Miss at NADA100

    Next week will be the equivalent of the Oscars for those of you in the Auto Industry — the annual NADA Conference in New Orleans! They’re celebrating their 100th year this year, and have a...

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  • INC Magazine: “2017 is the Year of Artificial Intelligence”

    In her article, “2017 Is the Year of Artificial Intelligence” for Inc. Magazine, Molly Reynolds surveyed the business community for their 2017 predictions and she said within a couple of hours,...

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  • Big news! Conversica raises $34 million in latest round of funding

    Hello everyone, I have exciting news to share with you today. On behalf of the whole Conversica team, I’m pleased to announce that we have raised $34 million in our latest round of funding, one of...

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  • This Week’s Webinar: The Shocking Truth about Lead Follow-Up!

    REGISTER HERE for the Webinar!

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  • Guest blog: Killer AI and Lovable Robots: Test Your AI Film Knowledge

    Welcome to our guest blog, courtesy of Kim Honjo of Salesforce: Humans have had a fascination with artificial intelligence (AI) for longer than you probably realize. While the term ‘artificial...

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  • WEBINAR: The Shocking Truth About Lead Follow-Up (Dec 15th)

    WEBINAR: The Shocking Truth About Lead Follow-Up (Dec 15th)

    It’s the same old story… At the beginning of 2016, your team finalized a blueprint that would exponentially increase your inbound leads throughout the year. All hands have been on deck to ramp up...

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  • In Case You Missed It: The A.I. Wave is Already Here

    Sometimes technology trends creep into our lives slowly, until they emerge with such prevalence that our business success absolutely depends on them. Take mobile devices, which were once dubbed...

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  • Lead Follow-Up Success: Findings from the 2016 Sales Effectiveness Report

    Sales leads are the lifeblood of any business – after all it’s tough to sell your product or service without having people to sell it to. So it’s important that businesses are working as...

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  • Guest blog: How AI will serve as a business concierge in the future

    Welcome to our guest blog, courtesy of Aman Naimat of Demandbase: Over the past decade, B2B marketing has undergone a massive transformation. According to Forrester Research, the entire B2B...

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  • How Digital Dealers Can Save $$$ – Visual Infographics

    How Digital Dealers Can Save $$$ – Visual Infographics

      Hey digital dealers — did you miss last week’s webinar: “Oh the Dollars We Waste!”? Don’t worry, we have you covered! The following two steps will help you evaluate how you’re spending...

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  • VentureBeat: Why automating some jobs can lead to even more jobs

    It’s been true throughout history – whenever automation is introduced into a profession, people get worried about their jobs. “Whoa, whoa, whoa, what’s this catapult thingy? What the heck, who’s...

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