Spring Venture Group Decreases Cost Per Lead Acquisition by 30 Percent with Conversica

December 4, 2014 Conversica Administrator

Spring Venture Group Decreases Cost Per Lead Acquisition by 30 Percent with Conversica

FOSTER CITY, CA - (December 4, 2014) – Conversica, the leading provider of sales conversion management software for marketing, inside sales and sales organizations, announced today that Spring Venture Group of Kansas City, Missouri, has lowered its cost per lead acquisition (CPA) by 30 percent compared to its overall CPA target for Internet-based leads since adopting Conversica’s application eight months ago.

Driven by artificial intelligence technology, Conversica is the only automated software solution that can contact, engage, nurture, qualify and follow-up with leads without the need for human interaction. A custom persona nurtures leads from interest to sales opportunity via natural, two-way email exchanges and when a lead is ready to purchase, the software alerts the sales representative automatically. Sales teams can finally focus on the leads most likely to convert into opportunities, saving hundreds of hours per year.

“Sales and marketing organizations like Spring Venture Group are constantly challenged to efficiently manage thousands of leads per month while keeping cost per acquisition in check,” said Mark A. Bradley, CEO at Conversica. “Conversica delivers the missing piece of the sales automation puzzle that ensures that all leads, from multiple sources, are consistently contacted, engaged, nurtured and handed-over to agents as truly qualified leads that intend to purchase.”

Conversica went live at Spring Venture Group in early 2014 and has been integrated with Salesforce, the leading customer relationship management (CRM) system. The company uses the Conversica virtual persona “Mary” to reach out via email to contact, engage, and qualify approximately 5,000 leads per month that Spring Venture’s sales teams have been unable to reach by phone. Using email messages, Conversica’s artificial intelligence-based sales conversion management application is able to interpret responses from leads and generate a natural email response without any human involvement. Conversica’s artificial intelligence-driven sales conversion management application assists Spring Venture Group’s sales teams 24/7 by:

  • Creating automated, two-way email-based communication with leads using a human persona
  • Determining the lead’s intent in real-time by interpreting text in the email response
  • Alerting the agent to contact qualified leads who indicate intention to buy now
  • Following up after the agent’s initial contact to continue to nurture the lead and get additional information or feedback

“At Spring Venture Group we are always looking for ways to increase the efficiency of our sales teams, especially through the use of sales automation solutions,” said Alex Allen, vice president of marketing at Spring Venture Group. “By integrating Conversica with our Salesforce application, we have been able to decrease our cost per lead acquisition rate by 30 percent, more accurately evaluate our lead sources and strengthen the collaboration between marketing and sales.”

A case study with additional details on Spring Venture Group’s success with Conversica can be downloaded at www.conversica.com/springventuregroup.

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