A Sales Effectiveness Study: Best Practices for Managing Inbound Leads

February 8, 2016
Inbound leads are critical to the success of your sales team. While a flood of inbound leads from your online web forms, webinars, or trade shows is a great start, it doesn't mean all those leads will turn into closed deals. In fact, a recent study conducted by Conversica indicates that more than a third of companies ignore inbound leads.
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Brian Pasch and Don Crawford   CBT 20160209
Brian Pasch and Don Crawford CBT 20160209

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Conversica Sales Effectiveness Lead Follow-up Research Report Intro
Conversica Sales Effectiveness Lead Follow-up Research Report Intro

We tested 327 companies across nine industries to see how well they did against four key factors, which we ...