Best Practices for Generating, Managing, and Leveraging Your Hard-Earned Leads

September 1, 2016
Organizations expend a lot of resources obtaining leads, but are they getting the biggest bang for their lead buck? Conversica will share findings from its 2015 Sales Effectiveness Study that involved using a secret shopper to contact +300 companies across 9 industries and tracking their inbound lead response for 30 days. Sue Zaney from KnowledgeVision, Gary Gerber from Conversica, and Rob Anderson from A & B Financial Group, will explain which factors are strong predictors of success or failure with inbound leads.
Previous Video
2016 Sales Effectiveness Report on Lead Follow-Up
2016 Sales Effectiveness Report on Lead Follow-Up

The 2016 Sales Effectiveness Report on Lead Follow-Up is Conversica's annual assessment on how effective co...

Next Video
The Conversica Story: Applying Artificial Intelligence to Sales and Marketing
The Conversica Story: Applying Artificial Intelligence to Sales and Marketing

Watch this short video to learn how Conversica is automating lead engagement for Sales and Marketing organi...