2016 Sales Effectiveness Report on Lead Follow-Up

September 1, 2016
The 2016 Sales Effectiveness Report on Lead Follow-Up is Conversica's annual assessment on how effective companies are at managing their inbound leads. We used a secret shopper to reach out to more than 500 companies across nine different industries and tracked their inbound lead responses for 30 days. In this webinar, I will review the results and new insights from the 2016 study. One of the most surprising takeaways from this year's results is that response is still a huge problem. Over 30% of the companies surveyed this year didn't respond to an inquiry at all - not even once. The webinar also covers: Insightful metrics on the 4 elements of successful lead engagement: Promptness, Persistence, Personalization and Performance Practical steps you can take to maximize your ROI on inbound leads, using the 4 Ps as a guide How to benchmark your company's lead engagement efforts against others in your industry
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