Digital Dealer 21 - Oh the Dollars We Waste!
Dealers today are offered many choices regarding how to spend their advertising dollars. But too many continue to base their decisions upon the wrong thing – close rates. And the fact is, close rates don’t amount to a hill of beans. What really matters is your engagement rate. At this seminar, you will learn to honestly evaluate how you are spending your digital lead dollars, and determine which lead providers to use and which you should lose! So bring a pen – you’re going to do some math but the result will be real money back in your pocket. And how many people get to leave Vegas with that?