Digital Dealer 20: The Big Misdirection: What You SHOULD Be Tracking to Maximize Internet Sales
After managing over 10 million leads and over 100 million emails, the Conversica platform provides very helpful -- and often very surprising -- insight into the best ways to sell. For example, what's the best way to allocate advertising spend on third party leads? Which would be more important in determining effectiveness of a given lead source -- close rates or engagement rates? On the surface the answer seems clear- But not so fast. It turns out that, for 50 years, dealers have been tracking the wrong piece of information to help with sales in the Internet department! Join this highly entertaining session, and we'll let you in on the big secret.