Inbound leads are far too valuable—and too expensive—to let languish....
Luckily, understanding and exercising the most effective strategies for managing your critical inbound leads is pretty straightforward and our 2016 Sales Effectiveness Report on Lead Follow-up can help you find ways to maximize both your leads and your time.
This year, we secret shopped 538 companies across nine industries and tracked each company’s response time for the next 30 days on the 4 Ps of effective lead follow-up:
Promptness - response time
Persistence - response frequency
Personalization - how personal is the response
Performance - the ability to land in the inbox
The results were amazing. Take a look at all the findings in the complete report to see which factors predict high or low performance and learn what steps to take to bring your company’s performance in line with best practices.
If you’d like to have your own company’s lead follow-up assessed, please provide your information here.