The shocking truth about lead follow-up
Did you know that about 1/3 of companies completely ignore their inbound leads? Sounds absurd right? And who is to blame - Marketing or Sales? Join CMO Carl Landers as he moderates the fight....we mean conversation.... between a typical sales guy and a typical marketing guy as they present the findings from the 2016 edition of the Sales Effectiveness Report on Lead Follow-Up. Don't miss your chance to hear both Marketing and Sales' take on what practices are strong predictors of success or failure with inbound leads.