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2017 Sales Effectiveness Report - the 4 Ps of Lead Follow-Up

December 12, 2017

Following up on leads is fundamental to driving sales. But how many companies actually follow up with their inbound leads? Or attempt to reach their prospects more than once?

For the third year in a row, Conversica commissioned an in-depth study to track lead follow-up efforts of B2B and B2C companies across a number of different industries.

In 2017, a staggering 77% of companies under-touched their leads.

What can businesses do to improve inbound lead follow-up? Download your free copy to find out how.




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