Marketing's Role Is Changing from a Cost Center to a Revenue Center

May 9, 2018
For years, the marketing team was treated as a cost center—it relied on traditional and expensive methods of reaching customers, such as advertising. However, over the past several years, that perception has shifted. What's the cause for this shift? Read the full article at https://www.conversica.com/blog/marketing-changing-from-cost-center-to-revenue-center
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