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Case-Study-Conversica-Snohomish-YMCA

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ABOUT SNOHOMISH YMCA The Snohomish YMCA is a cause-driven organization focused on youth development, healthy living and social responsibility. Part of the larger Y franchise, each Y operates independently. Yet this YMCA stands out in its utilization of AI technologies for lead management. INDUSTRY Fitness / Health Clubs CHALLENGE For Snohomish YMCA, re-engaging former and inactive members proved challenging. In the fitness industry, most clubs lose 50% of their memberships per year. This YMCA club had over 12K untouched leads, from a loss of 10K members per year, and 2K other leads fom camp, child care, personal training, youth sports and other a la carte programs - with no way for its small staff of 2 to effectively follow-up on. WHY CONVERSICA • Follows up with prompt, personalized outreach • Automatically verifies and updates contact information, best time to call, and membership interest • Upsells and cross-sells other services • Integrates with Daxko, one of the leading health and wellness software systems CUSTOMER SUCCESS STORY "Other Y clubs have 6-7 employees on their Sales team. We are able to even the field using Conversica." WITH THE CONVERSICA SOLUTION RESULTS IN FIRST 12 MONTHS CONVERSICA CONVERSATIONS USED Conversica is the leader in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica ® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, and following up with leads via natural, multi-channel, two-way conversations. Learn more at conversica.com ABOUT CONVERSICA "We're realizing a 10:1 ROI on Conversica. I wish my other programs performed that well!" Dan Powell, VP of Membership Winback Leads: Targeting former members to re-join the club Dan Powell, VP of Membership New Hot Leads Uncovered 808 "Shortly after implementing Conversica, we experienced a $115K lift in incremental revenue. " Dan Powell, VP of Membership Snohomish YMCA supplemented its small sales team with an AI assistant, enabling the club to engage over 12K leads that would have otherwise sat untouched. Conversica's AI Assistant engaged over 12K former members and identified 808 hot leads for follow up. The sales team then converted 33% of them into paying members. To politely and persistently engage every lead in its database, the Y leveraged Conversica to engage leads an average of 14 times, reaching a conversion rate that was not previously possible. Upsell Leads: Engaging and upselling existing inactive members Incremental Revenue $115K

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