Case Studies

ESET Customer Success Story

This folder contains all of our case studies for various industries: Technology, Automotive, Real Estate, Education, and Marketing Automation.

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ABOUT ESET For 30 years, ESET has been developing industry-leading IT security software and services for businesses and consumers worldwide. With solutions ranging from endpoint security to encryption and two- factor authentication, ESET's high-performing, easy-to-use products give individuals and businesses the peace of mind to enjoy the full potential of their technology. INDUSTRY Technology CHALLENGE ESET's sales structure is unique in that it has no dedicated sales development team (SDRs). Leads are qualified by marketing programs before being passed to the sales team. This setup leaves prospective leads stagnant in the funnel and ultimately results in a lower volume of sales qualified leads. WHAT THE AI SALES ASSISTANT DOES • Reaches out to leads that have shown engagement via the website, webinars, content downloads and events • Validates and qualifies each lead through personalized, two-way conversations • Once the prospect expresses interest, the AI Assistant passes the Sales Qualified Lead (SQL) to the sales rep for follow-up CUSTOMER SUCCESS STORY WITH THE CONVERSICA SOLUTION RESULTS IN FIRST 12 MONTHS CONVERSICA CONVERSATIONS USED Conversica is the leader in conversational AI for business and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, and following up with leads via natural, multi-channel, two-way conversations. new opportunities created in recorded closed- won revenue 166 $236K Learn more at ABOUT CONVERSICA " Conversica takes admin work off the sales team's plate, enabling us to increase the velocity of leads through the funnel. " Krista Hydar, Senior Marketing Manager Re-engaging Leads Reaches out to old leads to verify contact information and gauge interest leads engaged 23K + Multi-lingual Outreach Engages international leads with an English and French-speaking AI Assistant " The 'aha' moment after implementing Conversica was when the sales team came to us with ideas to expand our use cases. It's the first tool that they've adopted and have been really excited about. " James Garcia, Senior Marketing Automation Administrator 44% opportunity to closed-won rate generated from leads that went through Conversica, compared to average 14% opportunity to closed-won rate. The sales team can focus on interested buyers rather than wasting time on leads that may never return a call or email. The customer database stays up to date with help from the AI Assistant that engages old leads and updates contact information. Inbound Leads Follows up on leads from various campaigns with personalized messaging

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