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Extreme Networks case study

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Conversica Brings Extreme Success to Extreme Networks Extreme's Marketing and Business Development teams were successfully generating huge numbers of sales leads – people who in one way or another expressed interest in the company – and were working hard to follow up on them. But Jake Radzevich, their SDR Manager, wasn't satisfied. "We've invested a lot of money from a marketing standpoint into tradeshows, webinars, and other events and we have thousands of leads that may or may not get touched. So it was more or less, how can we cover more ground? How can we generate more interest in the campaigns that we're running? How can we follow up on these campaigns?" The Conversica Solution Jake hired a new sales assistant named Tanya Smith to follow up on his leads. But he knew that only one kind of assistant could provide the thorough follow up he needed on thousands of leads – a Conversica AI automated sales assistant. That's because the Conversica AI automated sales assistant is Artificial Intelligence-based software that engages potential customers in natural, two-way human conversations (people really feel like they're interacting with a human), and continues to engage and nurture them until they either express interest or specifically opt-out – which could be in one day, a few months or even a year. The automated assistant tirelessly reaches out to every single lead, as many times and over as long a timespan as is required. It is infinitely scalable, always persistent, always polite, never has a bad day or gets sick, and – best of all – hands over customers at the very time they are ready to engage so Jake's salespeople can focus on selling and closing deals instead of chasing down leads. Customer Extreme Networks, the official Wi-Fi provider of the National Football League, provides software-driven networking solutions that help its 20,000-plus customers, in more than 80 countries, deliver stronger connections with customers, partners and employees. Challenge Inability to fully leverage Marketing investment in tradeshows, webinars, and other events, due to incapacity to systematically follow up with every single resulting lead. Conversica Solution Conversica's AI Sales Assistant with Unlimited Bandwidth. Conversica Virtual Persona Tanya Smith Conversica Assists • 13.5% lead engagement rate • 33 incremental sales opportunities • Over $200K added to sales pipeline • 2 bids out to clients worth over $1M "Ultimately this is an amazing tool that lets you cover a lot of ground and get a lot of ROI on the marketing investments you've been making for relatively low cost. It really allowed us to cover way more ground than we would ever be able to do with salespeople alone." Jake Radzevich, SDR Manager at Extreme Networks, on "hiring" his Conversica AI sales assistant Networking Solutions Case Study

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