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Talend case study

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Talend Uses Conversica ® to Influence Pipeline Opportunities and Drive Revenue Talend (NASDAQ: TLND) is a next-generation leader in cloud and big data integration software. The company's innovative open-source solutions quickly and efficiently collect, prepare, and combine data from a wide variety of sources, allowing organizations to optimize it for virtually any aspect of their business and helping them become more data-driven. By simplifying big data, Talend enables companies to act with insight based on accurate, timely information about their business, customers, and industry. With a strong debut on the public market in July 2016, followed by "Leader" status in both the Gartner Magic Quadrant for Data Integration and The Forrester Wave™: Big Data Fabric, Q4 2016, Talend has proved itself to be a formidable force in the data integration market. With such a massive focus on data central to its business, Talend wanted to make sure that its marketing technology stack was as rigorous as its core offering. Adam Benitez, marketing operations manager at Talend, has always been a champion for new technologies that can help his team maximize lead generation and conversion. "We are consistently good at keeping our fingers on the pulse of new tools, but the challenge is always in how best to integrate adopted technologies into our existing infrastructure and processes," he says. "We believe that weighing all of our options and testing new tools is far more cost-effective than having to correct a failed project or technology. From a cost-of-time standpoint, this saves us time and money in the long run." Skeptical at first, but convinced in the end When Adam was first introduced to Conversica, he wasn't sure how it was different from Marketo, the company's marketing automation platform, and worried that a new investment would be a waste of time and money. Moreover, Adam wanted to ensure that the new technology would fit into the company's overall strategy and framework. Customer Talend is a next-generation leader in cloud and big data integration software Challenge How best to engage lower-quality leads to drive customer wins Conversica Solution Automated Sales Assistant Conversica Virtual Persona Allison Bell Conversica Assists • Achieved 31% engagement • Surfaced 890 hot leads • Created $10 million in pipeline opportunities • Helped win nearly $1 million in bookings "Once we got deeper into the product and were able to put her to the test, Conversica, or rather – Allison Bell – has proved to be an incredibly effective contributor to the re-engagement and conversion of our leads. She represents the company so well that we all see her as indispensable to the sales team!" Technology Case Study

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