Case Studies

Flexential Customer Success Story

This folder contains all of our case studies for various industries: Technology, Automotive, Real Estate, Education, and Marketing Automation.

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CUSTOMER Flexential is a hybrid IT infrastructure provider offering colocation, interconnection, cloud and managed IT services. Headquartered in Charlotte, N.C., Flexential operates 16 data centers in key U.S. markets and serves thousands of customers in the U.S. and abroad. INDUSTRY Technology CHALLENGE Flexential needed an effective and scalable way to follow up with leads. Aside from drip campaigns that only pushed information to inbound leads, there was no data to indicate any other follow-up. CUSTOMER SUCCESS STORY " People respond because they feel that she is a real person. When we have events, they ask if she's there. They even send her emails asking if she wants to have coffee. " SOLUTION The Conversica automated sales assistant follows up with every lead from: RESULTS FUTURE GOALS WITH CONVERSICA Conversica is the leader in AI-powered business conversations and the only provider of AI-driven lead engagement software for marketing and sales organizations. The flagship Conversica® AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way email conversations. Used by more than 1,200 companies worldwide, Conversica's automated assistants are built on a proven AI platform integrating natural language processing (NLP), natural language generation (NLG), and machine learning (ML) capabilities. Industry events Downloaded content from website Syndicated content Attended webinars leads engaged phone numbers received opportunities created 670 + 392 11K + created in opportunity $3M Learn more at With the AI-powered assistant, each lead receives a tailored email message that initiates a two-way conversation. Because of the personal outreach and the AI assistant's ability to ask questions and respond in context, Flexential gets a high level of lead engagement. ABOUT CONVERSICA " Conversica provides the level of follow-up we've always wanted from marketing leads. You cannot expect this level of follow-up from a sales team alone – they simply don't have time to follow up on everything. " Joanne DeLangie, VP of Marketing and Customer Engagement, Flexential WHY CONVERSICA • Automatically follows up with every lead to gauge level of interest • Provides tracking and visibility into sales team performance • Gives account managers insights into what they should be discussing with their 2,400 customers The AI assistant will continue playing a key role in Flexential's growing marketing activities Plans to use the AI assistant across the board once company completes merger with ViaWest Will be expanding types of conversations for lead follow-up

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