Collateral and Infographics

PCG Research Report 2018 - AI Auto Sales Assistant

This folder contains all of our collateral and infographics that we use at tradeshows and distribute online.

Issue link:

Contents of this Issue


Page 0 of 23

T C onv ers i ca i s t he pe rfect c ompl ement t o any aut om ot i v e s al es pro ces s t o i nc re as e co ns ume r engag ement an d s al es . The average closing ratio for Internet form leads on franchised dealers' websites in the United States is estimated to be 12%. Dealers with proper staffing and strong CRM processes can close leads consistently at over 20%. With the same number of leads, two dealers can have dramatically different sales results based on process, technology, and their human resources. Managers of automotive dealerships know that despite investing in sales training and perfecting CRM workflows, human nature will always impact final sales results. Internet sales agents will often abandon a new sales opportunity in the CRM after a few calls and emails. Persistence is a skill that is often lacking in dealership Internet sales teams. It's human nature to choose to work a "fresh" lead in the CRM. In the auto industry, this behavior is called "cherry- picking," and it costs dealers thousands of dollars each month in lost auto sales and can result in lower market rankings. Persistence is not the only challenge that dealers face if they want to increase lead closing ratios. Employee turnover is another factor that prevents dealers from maximizing the sales generated by their online marketing efforts. It is not uncommon for dealers to have over 70% turnover in their Internet sales departments each year. Our research has discovered another factor hindering sales conversion: a technical issue that we have not publicly discussed to a sufficient extent—email deliverability. Our research into assisting dealers on how to increase sales by maximizing all their Internet sales leads led us to Conversica. Their software is the perfect complement for any dealership's Internet sales process. So let's understand why this software works to increase consumer engagement and sales. is rarely discussed within the dealer community that U P D A T E D M A R C H 2 0 1 8 P R E P A R E D B Y : Brian Pasch, CEO Gina Orlando, Researcher A B O U T P C G R E S E A R C H : 446 Route 35 South Building C Eatontown, NJ 07724 (732) 450-8200 AI Auto Sales Assistant

Articles in this issue

view archives of Collateral and Infographics - PCG Research Report 2018 - AI Auto Sales Assistant